Shopify App Store SEO – A Quick and Dirty Guide to (App Store Optimization)
Key Insights Don’t Suck: Running your app store business with the same considerations as a real-world business can go a long way toward good Shopify App Store SEO. Think Like an SEO: SEO at its core is...
View ArticleNo. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run...
Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4...
View ArticleThe AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum
AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI...
View ArticleChatGPT: Data Mining and SEO With OpenAI and Bing
Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses...
View ArticleHigher Education Technical SEO to Solve Your Website Woes
Higher Education Technical SEO to Solve Your Website Woes at #UPCEA2023 As higher education institutions continue to evolve, it’s more important than ever to ensure that their websites are up to date...
View ArticleWhy Is Google Traffic Down In April 2023?
Update from the “Correlation is not Causation” file. While investigating more, I noticed this in Google Search Console. A client who has historically had consistent #1 ranking for a specific phrase...
View ArticleImproving SEO In Higher Education Must Be a Priority: Insights From UPCEA...
Priority: Improving SEO in Higher Education Search Influence joined the UPCEA team, Jim Fong and Bruce Etter, as they unveiled the highly anticipated UPCEA Higher Education SEO Research Study in a...
View Article10 Winning Higher Education Marketing Strategies – Experts Agree
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills —...
View ArticleSEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
I can’t believe I’m sharing this, but after doing it a few times, I realized that the Skyscraper Technique, when paired with ChatGPT data mining, is too good to keep to myself. But look, don’t tell...
View Article#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
High Ranking Keywords and Low Traffic? Are algorithm updates and AI just a red herring for more Google Ads in 2023? It’s not just a #1 position. It’s a rich snippet. And a full-feature rich snippet...
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